The logo captures it all!
So much branding these days is design for design’s sake: pretty fluff that merely decorates. But our approach to creative branding is always rooted in capturing the brand purpose and conveying everything the business is about in a powerful, clever and distinctive way. Much more than just a logo, the identity we created for the British Real Ale Society is a powerful brand pillar, instantly declaring ‘we are British, we’re a pint of real beer, not a continental impostor and we have a proud heritage’. And by incorporating bright colours and a twist of humour with the pint ring, we made sure it stood out even in crowded and often dark environments.
Selecting a supplier who could meet exacting demands with often challenging timelines and rigid budgets without compromising creative input was easy from the first time I briefed Karen. Carol Pitches, Group Account Director, Projectlink Motivation