Staff incentive scheme starts with staff priorities

Championing the interests of the real target market brings success for Betfair

Internal comms that match employee interests as well as the brand

There’s no point in being on brand if no one is interested in your incentive scheme. It’s so easy with internal company communications to sacrifice everything to branding, imagining the marketing department are your only audience when, of course, the true target is the wider employee base. What motivates them? What are their priorities, problems, attitudes and outlook? Get this right with proper research as we did for Betfair and you can then align staff interests with incentive scheme objectives – and guarantee success. Everyone buys in to the idea of being on brand from the start!

Selecting a supplier who could meet exacting demands with often challenging timelines and rigid budgets without compromising creative input was easy from the first time I briefed Karen. She was a pleasure to work with, by ensuring that she fully understood the brief, offered some great professional suggestions, tolerated procrastination and clients’ ever changing requirements and still had a creative edge and fluid, personable approach that bought fun and superb outcomes to every project I had the pleasure of working on with her. Carol Pitches, Group Account Director, Projectlink Motivation


  • Client Betfair
  • Categories Content marketing, Digital, Marcomms